[Event On-Demand] Partner Marketing Day
Eventet för dig som är ansvarig för partnermarknadsföring i techbranschen
Eventet är för partnermarknadschefer som är ansvariga för att hjälpa partners lyckas med sin B2B techmarknadsföring. Få de senaste trenderna från några av de främsta marknadsförarna inom ämnen som ABM, content marketing, channel marketing och skalbara partnerkampanjer. Exempel på talare är Joe Pulizzi, grundare av The Content Marketing Institute och ABM-experten Bev Burgess, ITSMA. Se fler talare i agendan nedan.
Övervinn dina utmaningar inom partnermarknadsföring 2021
Vi vet att ni som hanterar partners förlitar sig på att dem ska uppnå uppsatta mål. Det är viktigt att ha goda relationer samt att producera grymma kampanjer. Men att hantera många olika partners med olika behov, samtidigt som man ska hålla koll på de senaste trenderna inom marknadsföring, och stå ut i det digitala bruset – är inte enkelt. Och tack vare Covid-19 är pressen ännu större än tidigare.
Det är därför vi anordnar detta event! Vi har skapat en agenda fullspäckad med briljanta talare som kommer dela sina insikter,med målet att hjälpa dig övervinna några av de utmaningar du står inför 2021.
Using Content to Grow a Loyal Audience in Seven Steps – 3:00 - 3:20 PM
Joe Pulizzi, Content specialist and author
In this presentation, Joe Pulizzi, author of the Amazon #1 Marketing bestseller Content Inc., and founder of the Content Marketing Institute, will detail the seven steps that any business with any budget can take to build a digital audience that leads to multiple forms of revenue through the strategic use of content.
Making ABM work for you, your partners, and your customers – 2.10 - 2.30 PM
Bev Burgess, Senior Advisor, ITSMA
ABM puts the customer at the heart of your go-to-market strategy but aligning your own organisation to achieve this can be a challenge. Layer in your partners, and it becomes even more complex. To help you build the right approach, this session will explore why and when use ABM with partners, how to apply a blended strategy and potential fail points and how to overcome them.
How to create channel success in 2021 – 2:35 - 2:55 PM
Meshach Amuah-Fuster, Managing Director EMEA at Allbound
Allbound PRM is the Platform for Successful Partnerships and handles many partner marketing program yearly. After this session you will learn important changes in the partner landscape as well as finding the right partners and how to maximize partner engagement. Lastly, you will learn how to scale a partner program effectively.
How to help your partners create outstanding video content that fills up the sales pipeline – 4.05 - 4.25 PM
Clarice Lin, The ROI Doctor, Founder BaselineLabs
In her session, Clarice will discuss how to persuade Google to rank your video content on search results page one on Google and YouTube. So new potential customers will come knocking on your door! She will also discuss what else you need to do to quickly get your video content ranked on Google search.
5 learnings based on insights from 500 partner campaigns – What tech PMAs must know to succeed – 3.25 - 3.45 PM
Jakob Löwenbrand, CEO at Brightvision
Jakob Löwenbrand is the founder and CEO at Brightvision and an expert in marketing for tech-companies.
Case study: How we built a scalable and lasting partner concept that was applied to several markets and service offerings – 3.50 - 4.00 PM
Jacob Hammar, Digital Team Leader at Brightvison
In this presentation, Jacob will present a success case Brightvision did together with Crayon. Crayon are a leading Adobe partner and needed our help to promote the partnership with the goal of raising awareness and generating qualified leads. As the partnership spans multiple markets and Adobe products, it needed to be both scalable and applicable for different types of campaigns, all over the world.
Ett urval av talare
Using Content to Grow a Loyal Audience in Seven Steps
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released May, 2021.
Making ABM work for you, your partners, and your customers
Bev Burgess is the author of ‘A Practitioner’s Guide to ABM’ (Kogan Page, 2017), and has spent the past 18 years researching, developing and applying ABM strategies to accelerate business growth. Her recent experience is captured in the second edition of her book, available in June 2021.
How to create channel success in 2021
As Managing Director for EMEA at Allbound, Meshach Amuah-Fuster brings 15+ years of experience coordinating Sales, Marketing, Business Development, Operations, Pre-Sales, Professional Services, Bid Managers and Procurement functions. Prior to joining Allbound, Amuah-Fuster served as Director, EMEA Sales, at Vimeo, focused on offering video hosting, management and sharing tools to the EMEA market. He also held positions at Piano, SAS Institute and Experian.
How to help your partners create outstanding video content that fills up the sales pipeline
Known as The ROI Doctor, Clarice Lin is the Founder of BaselineLabs. She is a Marketing Strategist and Content-Analytics Expert with over 15 years of experience working with small businesses, large corporations and Fortune 500 companies. Today, she is helping business owners grow their revenues with practical and creative marketing strategies to attract highly qualified customers.
Case study: How we built a scalable and lasting partner concept that was applied to several markets and service offerings
Jacob helps B2B tech companies to grow with result-oriented marketing. In his role as Team Manager for one of Brightvision’s digital teams, he focuses on larger campaigns and projects and is an expert in partner marketing campaigns.
How to succeed with your partner marketing campaigns
Jakob Löwenbrand är grundare och CEO på Brightvision och är expert inom marknadsföring för tech-bolag.